It started with values.
It became a universe.

How one course for Merit Data & Technology grew into a learning library — with a recurring cast of characters employees actually know by name.

At a glance

Client

Merit Data & Technology, India — a data technology company

domain

Company values, then behavioural and functional skills

scope

A growing library of interactive eLearning courses

signature

A shared cast of characters carried across every course

format

Interactive SCORM courses, deployed on the client’s LMS

The Challenge

Company values are the hardest thing to teach. Write them on posters and they’re wallpaper by Friday. Merit Data & Technology wanted its people to genuinely understand what the company’s values look like in practice — in a decision, in a difficult conversation, in the everyday moments where values either show up or don’t.

What we Built

We built Merit’s values course the way we build everything: around people, not posters. Instead of defining each value in the abstract, we created a cast of characters — colleagues who feel like the people Merit employees actually work with — and put them in real situations where the values get tested. Learners don’t read about integrity; they watch a character choose it under pressure, and decide what they’d do themselves.

Start page of Values module course with Mascot

Then Something Interesting Happened

  • Intermediate & Advanced Excel functional skills, taught through the day-to-day work the characters (and learners) actually do

  • Writing Effective Emails watching a familiar character mangle an email is a better teacher than any style guide

  • Mastering 1-1 Meetings both sides of the table, played out by characters learners already trust

The recurring cast: familiar faces make every new course feel like a continuation, not a restart.

Why a Shared Cast Works

Zero re-introduction cost: Learners skip the “who are these people?” setup every new course usually pays for. Familiar faces mean faster starts.

Relatability compounds: Characters mirror Merit’s real workplace, so every scenario lands close to home — one of our core design beliefs: real beats fake.

It builds a brand: A consistent cast, visual style, and tone make the library feel like Merit’s own in-house learning brand, not off-the-shelf content.

It rewards continuity: Each new course strengthens the last. The universe gets richer as the library grows.

The Outcome

What began as a single values module is now an ongoing partnership and a growing learning library with its own identity — characters, world, and voice — that Merit’s people recognize the moment a new course opens. That’s what we mean by long-term partnership: the best projects don’t end; they get renewed.

Want a cast of your own?

We’d love to show you the Merit courses in a live demo — and talk about what a learning universe could look like at your company.

Schedule a demo: .